At Dane County Regional Airport (DCRA) It's All About the Journey. The focus of this campaign is about where people are going rather than how they are going to get there.

Target Audience: busy individuals and families who travel between Madison and destinations around the country and world.

The goal was to increase traffic and sales by increasing the awareness of the many perks of DCRA some of which include: flight availability, 13 non-stop destinations, easy-access from anywhere, eliminates drive time time, tolls, parking, and stress!

Responsibilities: Concept Creation, Print/Layout and Digital Design

The Fireside Dinner Theatre in Fort Atkinson, Wisconsin is the premiere entertainment destination in the Midwest for superb musicals featuring Broadway performers, fine dining, and boutique shops in a one-of-a-kind setting.

The Fireside presents a variety of shows throughout the year, Les Miserables has been one of the most successful shows of the 2014 season. The following examples range from original show artwork that extend to posters, billboards, bus ads, mailers, flyers, and online.

Also check out the new show artwork for the 2015 Season!

Responsibilites: Concept Creation, Print/Layout and Creative Design.

Who doesn't love a Chicago Summer? From the outdoor festivals, the beautiful lake, and amazing parks, there's just so much to do in this city! This campaign is centered around fun with its bright colors, comic book illustrations, and big bold in your face design.

The Focus: use Metra to get to many of Chicagoland's fun summer destinations.

Target Audience: Families, Children and Seasonal Summer Riders (Non-Commuters)

The Goal: to increase ridership/sales by promoting fun and discounts through variety of offerings which include: Metra's Summer Fun Kit (includes discounts to multiple summer fun destinations), Weekend Family Fares, and Kids Ride Free Specials.

Responsibilities: Concept Creation, Art Direction, Illustration, Layout Design

GET INTO IT! A spec ad campaign I created for the Wisconsin State Fair. We may have not won the contract BUT nonetheless my work still won a Silver ADDY Award! 

Concept: The WI State Fair purchased the exclusive rights to "I'm Into Something Good" by Herman's Hermits which all creative was required to be based upon. So, why not create a quarky Jib Jab style campaign to match the fun and goofiness of this classic hit. AND who else would be at the center of this campaign but a classic 1964 Peter Noone.

Whether viewers recognized Noone or not, he still represented a quarky slightly odd but very memorable character GETTING INTO all of what the Wisconsin State Fair has to offer.

The relationship between healthcare providers and their patients is unlike any other. This campaign promotes Health ICONN, a positive and proactive way for Aurora to strengthen that relationship and provide theirs patient with a higher level of safety, security and privacy.

Consumer messaging is a critical part of introducing Health ICONN to Aurora patients and at the same time integrating it into the Aurora brand. The following pages contain some examples of the many possibilities.

Responsibilites: Art Direction, Concept Creation, Brand Integration/Extension, Layout and Design